On monday – Digital Spy reports – BBC is starting a huge campaign called News for a non-stop World. The purpose is to attract more international readers to the online news – via rss and integrations in msn messenger.
The marketing effort will focus on the numerous users of messenger services like MSN and ICQ.
They sit – like I – and use messenger service on work and – like I – they are allways online. So the big thing is integration between news feeds and MSN Messenger in countries like Denmark, Finland, Germany, the Netherlands, Norway and Sweden) and ICQ (the US). Via E-Media Tidbits